Google Ads API Use
This page describes the internal Google Ads API application DigiVisitenkarte Ads Management, operated by palmstudio GmbH under the DigiVisitenkarte brand.
Purpose of the application
DigiVisitenkarte Ads Management is a private, internal business tool. It is used only by authorized palmstudio GmbH personnel and contractors to analyze, plan, and manage the company's own DigiVisitenkarte Google Ads accounts and advertising campaigns.
The application may be used for the following purposes in particular:
- campaign, ad, keyword, and conversion reporting;
- analysis of cost, impressions, clicks, conversions, conversion value, and other performance metrics;
- keyword research and keyword planning for our own campaigns;
- review of search queries, landing pages, assets, and recommendations;
- creation and maintenance of our own campaigns, ad groups, ads, keywords, budgets, bidding strategies, and conversion configurations.
There is no public sign-in or account-connection flow for external advertisers. Third parties cannot connect their Google Ads accounts to this application. The application is not used to provide advertising services to external Google Ads customers.
Google permission and data accessed
The application uses the Google OAuth scope
https://www.googleapis.com/auth/adwords for authorized access. This scope can
technically permit viewing, editing, creating, and deleting Google Ads accounts
and Google Ads data. We restrict its actual use to the internal purposes
described above and to Google Ads accounts for which the authorizing user
already has the required access.
Depending on the task performed, the application may process:
- Google Ads customer and account identifiers;
- campaign, ad group, ad, asset, keyword, budget, and bidding configurations;
- search queries, keyword ideas, historical keyword metrics, and planning results;
- aggregated performance data such as impressions, clicks, cost, conversions, conversion value, and calculated metrics;
- landing pages, recommendations, conversion actions, and technical status or error information.
Current internal use is focused on campaign management, keyword planning, reporting, and optimization. The application does not intentionally retrieve payment-card data or the contents of digital business cards created by customers through the Google Ads API.
Use, storage, and sharing
Data obtained through the API is used solely to operate, analyze, document, and improve DigiVisitenkarte's own advertising campaigns. OAuth credentials are stored in access-controlled internal systems. Reports, exports, and resulting analyses may be stored in access-controlled internal work and documentation systems for as long as required for these purposes, security, or applicable record-keeping obligations.
Google Ads API data is not sold or made available to external advertisers for their own use. Where technical service providers process data on our behalf, they do so only as necessary to operate, secure, analyze, or maintain the internal tool and subject to appropriate contractual and organizational safeguards.
Our use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements where applicable.
Control and revocation
The authorizing user can revoke access from their Google Account connections. Access can also be ended by removing the relevant Google Ads account permission. After revocation, no new API data is retrieved using the revoked authorization.
For more information about processing, retention, and data-subject rights, see our Privacy Policy. Our Terms of Service also apply.
Controller and contact
palmstudio GmbH
Pfalzgrafenstraße 38
67434 Neustadt an der Weinstraße
Germany
Email: support@digivisitenkarte.de